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2026 ASSOCIATION LEARNING BENCHMARK

STOP LOSING MEMBERS. START RETAINING THEM.

Learn how leading associations use education to increase member engagement, improve retention, and grow non-dues revenue.

Three questions every association leader needs answered

The benchmark puts the data in your hands, so you can walk into your next board meeting ready.

Why are qualified prospects walking away before they join?The reason isn't price, and it isn't competition. The benchmark reveals the one fixable gap that's quietly killing new sign-ups, and how to close it.
Where is your non-dues revenue being left on the table?Most associations are sitting on a high-margin revenue line they're barely using. Find out which programs consistently outperform, and why yours might not yet.
What are growing associations doing that yours isn't?A clear pattern separates associations that are pulling ahead from those standing still. The benchmark names it, measures it, and shows you how to act on it this year.