One of the greatest mistakes in launching a new eLearning program is believing that “If you build it, they will come.” The truth is, they won’t come until you invite them multiple times in enticing ways.
That’s why L&D professionals could benefit from taking a page out of the marketing handbook. Join us for this 30-minute master class in getting the word out to get people into your courses. We’ll start by looking at why marketing your eLearning is essential to success then look at how to craft your marketing message and then how to build a communications plan.
In this Master Class, you will learn:
- why marketing your eLearning is essential to success
- the best practices of crafting your marketing message
- how to build a communications plan
This session is ideal for LMS Administrators, L&D Professionals, and Course Creators.
About Master Classes:
Online Master Classes are a variety of LMS related topics in Design, Features & Functions, and Tech Talk. Each master class will be designed for a specific audience such as course developers, LMS Administrators, and even organizational IT staff.
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At Lambda Solutions, Erin works closely with clients from first login to launch, ensuring that they have maximized the features in their LMS for business success. She is passionate about providing inspired learning, finding the best solutions for your LMS configuration needs, and, most importantly, seeing clients succeed.
Leah Chang is an instructional designer, entrepreneur and founder of Leah Chang Learning, a consultancy of savvy learning technologists and learning designers. Having been in the “learning trenches” as a learning business partner developing employee-facing learning, client education and non-profit learning projects, she is intimately familiar with the challenges instructional designers face. She’s adept at chunking large concepts and projects into realistic parts and supporting change and digital adoption at the organizational