Freedom-Mobile

Case Study

How Freedom Mobile Fueled Explosive Growth with Totara Learn & Lambda Analytics

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At-a-Glance

  • Customer's Business: Freedom Mobile continues gaining market share as one of the largest players in the highly competitive Canadian wireless market.
  • Opportunity: Reduce the man-hours and improve the quality and effectiveness of complicated ongoing training programs for employees who need to constantly stay up to date on the newest mobile devices and mobile plans offers.
  • Solution: Totara Professional Cloud Bundle (5,000 Users) with Lambda Analytics and Totara Learn's audience management and corporate hierarchy features.
  • Results: Standardize training for new retail hires and care staff using a blended approach for a complete onboarding experience.


About Freedom Mobile

Since coming into the fold of Shaw Communications, Freedom Mobile is Canada's fourth largest mobile network operator and continues to rapidly expand its active subscriber base across urban areas of eastern and western Canada.

Competition for wireless subscribers is fierce, and in order to continue to make strides and expand into new territories, it was imperative for the company to have a standardized training program for its front line sales and support staff, and leadership team.

"The wireless industry is very complex and staff must constantly keep on top of the latest devices and mobile phone plans that are constantly evolving to meet consumer demands." - Bradley Eamer, Manager of Channel Training, Freedom Mobile

The Challenge

Freedom Mobile had switched from a self-hosted instance of Moodle to the Totara Learn hosted solution. The business-friendly learning management system (LMS) enabled the wireless company to have a more robust platform and tap into features such as audience management and hierarchies, to segment training by groups and products.

"The wireless industry is very complex and staff must constantly keep on top of the latest devices and mobile phone plans that are constantly evolving to meet consumer demands," stated Bradley Eamer, Manager of Channel Training at Freedom Mobile.

In order to support explosive growth, it was critical that Eamer's team be able to manage all aspects of their training and onboarding programs which include sales, new product and leadership training--all on one platform. Continued Eamer: "We needed a more integrated solution at the manager level to enable leaders to sign off on training and have a more complete picture of what was going on with their stores at any given time."

The Solution

Onboarding is never a simple process. This is compounded for those operating in the wireless mobile space as technology evolves at lightning speed, and new devices and plans are being offered all the time. In order to respond quickly to market change, Freedom Mobile was able to set up its training programs in Totara to target different groups within the company (retail salespeople, product care/support team and leadership), as well as products (Apple, Samsung, Google phones etc.)

The team uses a blended approach to training, including eLearning and face to face training with leaders. The initial learning program trains new hires on products, services, the sales model and some product care. After applying this knowledge on the sales floor, the onboarding process is supplemented with conversations with their leader and additional coaching, and the cycle continues. Each member also goes through a 2-day Breakthrough Performance Accelerator Selling program.

Stated Eamer: "Before Totara, the Accelerator program operated separately from the other onboarding training pieces. Now, new hires are automatically enrolled into the Accelerator program and managers don't have to continually chase people and follow up They can sign off on those who complete the training and it's all done right within the LMS, saving hours of time each week."

"Before Totara, the Accelerator program operated separately from the other onboarding training pieces. Now, new hires are automatically enrolled into the Accelerator program and managers don’t have to continually chase people and follow up. They can sign off on those who complete the training and it’s all done right within the LMS, saving hours of time each week." - Bradley Eamer, Manager of Channel Training, Freedom Mobile

The Results

  • Previously, 75 to 80% of store managers would deliver retail new hire training properly as it was intended to be delivered but today using Totara, that has significantly increased to 90% or more.
  • Combining all training with the 2-day Accelerator program provides one seamless onboarding experience, instead of having to manage two separate programs.
  • Instead of taking time trying to track people and follow up with them, 1 to 2 hours per week has been saved per employee and enables the entire team’s time to be used more efficiently.
  • The retail new hire process is much simpler, easier to manage and more streamlined.
  • Managers are more involved and have a more accurate picture of what is happening in their stores.

"Our instructional designers have found Lambda to be very good partners who provide support and get the information they need when they need it. The Lambda team is also always on hand to provide assistance with report building and interfacing with Lambda Analytics. Ensuring the instructional designers have the tools they need enables our entire retail training operation to run smoother." - Bradley Eamer, Manager of Channel Training, Freedom Mobile

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