This article demonstrates how to create Customer Surveys for the Lambda Store.
Introduction to Customer Surveys
Customer Surveys can be created to collect data from customers shopping in your Lambda Store. These surveys can be used to collect information regarding customer demographics and marketing statistics, and any feedback that could be helpful.
Once enabled, the survey will appear during a specified event, and customers will be able to answer all of the necessary questions. These surveys can be made mandatory or optional. Customers can skip surveys by simply exiting out of the survey window. There are a variety of question types that can be used, such as: Multiple choice, radio buttons, [Short] text, long text, dropdown menus, rating scales, and Likert scales.
Creating a Customer Survey
1. On the Lambda Store admin panel, navigate to Marketing > Manage Surveys.
2. Click Add New Survey.
3. Enter an appropriate Name for your survey.
4. Expand the Main Info section, and configure the following settings.
Select whether or not the survey is Enabled, and whether or not responses are Anonymous.
Add a Description to describe and help customer understand the purposes of your survey.
Enter the Number of Pages that your survey window will contain.
Select when your survey will appear to customers.
Enter a Skip Limit if you would like to limit the number of times a customer can skip a survey. Then, enable the Skip and Never Ask Again option if you would like to give customers the ability to skip the survey once and never receive the prompt again, or enable the Force to Respond option if survey responses are necessary.
TIP
When a Skip Limit is set and the Force to Respond option is enabled, then customers must respond to the survey once the skip limit has been reached.
5. Expand the Questions section. Select an appropriate question type, and add as many questions as necessary.
Multiple Choice: Enter your Question and Answer choices into the corresponding fields. You can also create a Sort Order for your choices if necessary.
Radio Button: Enter your Question and Answer choices into the corresponding fields. You can also create a Sort Order for your choices if necessary.
[Short] Text: Enter your Question into the corresponding field. Customers will be able to provide a short text response once they are completing the survey.
Long Text: Enter your Question into the corresponding field. Customers will be able to provide a longer text response once they are completing the survey.
Dropdown: Enter your Question and Answer choices into the corresponding fields. You can also create a Sort Order for your choices if necessary.
Rating Scale: Enter your Question into the corresponding field. Then, enter Rating Scale options, and create an appropriate Sort Order for your options.
Likert Scale: Enter your Question into the corresponding field. Then, enter your Likert Scale options, and create an appropriate Sort Order for your options.
Once you have created your question, select an appropriate Sort Order, Page (if your survey consists of multiple pages), whether or not the question Is Required. Questions that are required will have a corresponding red asterisk.
You can also Delete the question under the Actions column.
6. Once you are complete, click Save. If enabled, your survey will now appear to customers once they have reached the specified event.
