Senior Marketing Manager – Downtown Vancouver

The Opportunity

As Senior Marketing Manager, you will plan, develop and execute the strategy and marketing plans to enable Lambda Solution’s to achieve its’ business objectives and key performance metrics. Reporting to the Director, Sales and Operations, you will work collaboratively with the Sales, Product and Support teams to develop learning-based marketing programs and campaigns. You are someone who has the vision and creativity to develop strategic marketing plans, focus and drive to execute these plans and strong motivation to deliver successful results. As a data-driven marketer, you will play a key role in establishing the company’s key performance metrics and regularly analyzing and reporting on these targets to ensure the company is on track to achieve objectives.

Key Responsibilities:

  • Work collaboratively with cross-functional teams to build out and implement the go-to-market strategy, launch plans and messaging to acquire new customers and upsell to existing customer base
  • Work with team to develop, implement, evaluate and optimize integrated marketing programs and campaigns to achieve brand awareness, lead generation objectives – on strategy, on budget and on schedule
  • Work collaboratively with a highly-driven sales team to support lead conversion and sales pipeline targets, and ensure overall sales and marketing alignment (sales-focused approach to marketing)
  • Build and grow awareness, and drive consistency of the company’s brands across all sales and marketing channels
  • Develop and maintain messaging frameworks and value propositions, and drive implementation of consistent messaging across all marketing activities and channels
  • Support execution of marketing campaigns from concept through to completion, including development of inbound and outbound communications, content, nurture marketing, marketing collateral, sales support materials, and any other campaign tactics
  • Develop and track metrics and criteria for successful marketing programs and activities
  • Track, analyze and report key metrics and overall marketing performance
  • Lead, manage and mentor a marketing team

Desired Skills & Experience:

  • True team player – have the ability to build rapport and coordinate resources across sales, marketing and services functions (highly collaborative working style)
  • Strategic thinker with a hands-on management approach; proven ability to execute a tactical plan with success
  • Strong analytical skills and solid track record of success in developing and executing data-driven and learning-based marketing programs
  • Superior writing and editing skills
  • Operate with a sense of urgency and are highly motivated to achieve successful results
  • Organized and work well in a fast-paced environment
  • Strong attention to detail and organization skills
  • Strong project management skills


  • Mid to Senior Level Role
  • Minimum 3 years experience in a senior marketing role
  • Minimum 2 years experience leading and mentoring a marketing team
  • Minimum 7 – 10 years B2B marketing experience, preferably in software and high tech industry
  • Experience with SaaS or software marketing is desired
  • Experience with or other similar CRM system
  • Experience with Hubspot or other Marketing Automation System
  • Ideally, some experience with WordPress

If this sounds like the right challenge for you, then please email a detailed resume to and include the job title in the subject line of your email. Only local candidates who are eligible to accept employment in Canada w/o sponsorship will be considered. No phone calls please.