Marketing Specialist – Downtown Vancouver


We are seeking a full time Marketing Specialist to work closely with the Marketing Manager and external marketing contractors to develop, maintain, and grow our digital marketing activities.


About Lambda Solutions

Lambda Solutions is a high-growth, learning and talent management hosting and solutions provider selected as a Ready to Rocket company two years in a row. Our premium, legendary SaaS offering is at the forefront of the online learning and corporate training evolution. We offer flexible hours, as we encourage our employees to lead balanced lives and understand that everyone’s individual needs differ. We have an amazing loft-style office near Gastown, and work with a driven, vivacious group of people.



  • Develop and manage integrated marketing campaign strategies and tactical plans for key Lambda Solutions B2B marketing segments and aligned to key business objectives and targets
  • Build awareness and generate qualified leads utilizing primarily an inbound strategy supported by the following communication channels: webinars, trade shows and events, website, emails/nurture marketing, PR/Influencers, SEO, Social Media
  • Plan the launch of new products, collaborating with Product Marketing Specialist to identify campaign messaging and tactical strategies
  • Ensure that Lambda’s digital content meets target audience needs and contributes to business objectives
  • Manage the implementation, tracking, measurement and optimization of integrated marketing campaigns
  • Work with key stakeholders to implement campaigns including product marketing, product management, sales and support
  • Present regular updates on campaign activity and results
  • Collaborate with sales and product marketing to ensure marketing campaign success


Skills and Qualifications

  • 2-3 years of general marketing experience
  • Recent university or college degree in Business, Sales, or Marketing
  • Experience with WordPress or other content management systems
  • Experience with Hubspot for marketing automation (lead nurturing, content management, email marketing)
  • High level of comfort with social media (Facebook, Twitter, YouTube, LinkedIn)
  • Proven experience writing and publishing online content
  • Working knowledge of graphic design tools (Dreamweaver, Photoshop, Illustrator, HTML knowledge a plus)
  • Knowledge of SEO standards and practices, and proven experience creating search-optimized copy and content
  • Experience with marketing automation tools (Marketo) a bonus
  • Must be detail-oriented and able to multi-task (think ‘startup’!)


Desired Technical Competencies

  • Hubspot
  • Salesforce
  • Google Analytics/Adwords
  • Unbounce
  • WordPress
  • Adobe Creative Suite: Photoshop, Illustrator, Indesign, Premiere Pro
  • PR Web
  • GoToWebinar
  • Wistia
  • Slideshare
  • Social Media: Twitter, LinkedIn, Facebook, Youtube, Hootsuite

Job Type: Full-time

If this sounds like the right challenge for you, then please email a detailed resume to and include the job title in the subject line of your email. Only local candidates who are eligible to accept employment in Canada w/o sponsorship will be considered. No phone calls please.

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